5 Basic Tips for Video Optimization

5 Basic Tips for Video Optimization
0 comments, 08/06/2013, by , in Social Media

Video-optimizationVideos are one of the best way to show your products on the video sharing sites, it has really helps in growing your brand awareness program. As per the growing trend of the video sharing sites, most of the people are engaged on video sharing sites like YouTube, Viemo, Metacafe etc. Most of the people do capture some great videos but they don’t know how to make it popular, here is a small guide for you. Using some simple steps you can boost your videos views.

Remember one thing that, video sharing sites are the most engaged sites on the internet, so don’t let you video go down because of some stupid mistakes. With search engines incorporating video, images and news into standard search results, marketers have the opportunity to achieve increased visibility by implementing basic video SEO principles.

These 5 basic tips for video SEO are a good starting point for marketers looking to improve the “search-ability” of their videos.

1. Video SEO Optimization and Search Engine Results
You’ll want your video to rank high in the search engine results page (SERP) when someone searches for your chosen keywords…not only on the video hosting site (i.e. YouTube Search Results) but also on the web (Google, Bing, etc.) — this is all part of Search Engine Marketing or Online Marketing.

You’ll know you’ve got a winning combination if your video ranks well in both a Google & YouTube searches. The holy Grail here is getting one of those little Video Thumbnails to show up in a Google search! Hard to get but possible if you do the right things…its part Science, part Art!

2. Video SEO Optimization and Keyword Use
The Title, Tags & Description text you choose will all be searchable. Even though you know you want a catchy Title to your video, try to use the keywords you chose as much as you can in all three places (Title, Tags & Description).

Try not to use too many different keyword phrases per video submission (also known as a Deployment). You’ll want to use your Keyword sets verbatim in the Tags area, just type ’em in separated by spaces on YouTube and commas on other sites. While in YouTube, if you want two or more words grouped together as a keyword phrase, add them as a Tag surrounded with quotes – “Video SEO”.

To date, YouTube doesn’t seem to mind the use of many different Keywords as Tags. It appears to be smart to put your most important Keywords first in the TAGS section, as they may get more traction than the other keywords listed there. Other parts of SEO can have an issue with too many diverse Keywords used for one page/post, so keep that in mind when you tie your Video into your other content.

3. Video SEO Optimization and Video Titles
The Title of your video submission plays an important role in Video SEO. The tricky part is to use the keywords in your video’s Title properly. You’ll want it to make sense when it is read, but also want it to rank well in searches.

Generally speaking, the closer your main Keywords are to the left part (beginning) of the Title the better. It is usually best to keep the branded words or other non-keyword related text further to the right in the title (contrary to many ‘branding’ focused manager’s opinions). The reason is we are usually trying to capture the traffic that is looking for your Keywords, not those looking for your Brand name.

This is one of the biggest challenges in Search Engine Marketing! If you err to one or the other however, go for the better search engine ranking, even if it messes with English (sorry Mom!). Search Engine Ranking wins out over grammar!

This usually means using the best keyword phrase at the beginning of the Title whenever possible. If your main keyword phrase is “Bridesmaid Dresses”, then try Titles like: “Wedding Dress Accessories Tips – the best Bridal Gowns for your Bridal” or “Wedding Dresses made easy – Bridesmaid Dresses 2013 anyone can master”. Get the idea? Repetition is important as well as position in the Title.

4. Video SEO and Description Text
The description text for your video is where you will want to sneak in the LINK TO YOUR SITE. Use a fully formed URL (i.e. include the “http://www.” in front of your website address). This allows for the link to become LIVE! (at least it is live in YouTube). So your viewers can simply click on it and here they come.

We see so many people come so close, but without the h’s and t’s it just won’t be a live link! Also, try to use a URL that is not too long (even if that means you have to do some fancy re-directs to get it to where you really need it to go) It’s a visual thing though many times the Video site will only show part of the link if it is too long.

We suggest that the Link to your site be near the beginning of the description because it will then be visible without the viewer having to click the “more info” link. If they do click the “more info” area, then wow them with some great encouragement text about visiting your site and include another clickable link or two the get them moving on to your web site. Look around a bit on YouTube, you’ll see how it’s done.

5. Video SEO and A Call to Action
The video’s Description area is where you get to encourage readers to visit your website. You will need to answer this question there: Why should a customer visit you rather than just watch another video? Make it a compelling reason – Motivate them and they will come!

The description text should include your keywords (again) and a call to action via a compelling offer that will only be realized if they visit your website. When using keywords in the description area, try using those keywords in a useful way, like turning them into questions. This is the place to let your grammar and skill in turning keywords into readable text shine!

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About Vikram Rout

Vikram Rout
Vikram Rout has been a blogger, digital marketer and an SEO expert at Pixxelznet.com, one of the fastest growing custom design crowdsourcing platforms. Over the years, he has been helping small businesses and startups improve website design and SEO strategy, content marketing and user experience. You can engage with him on here.

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